LOS ANGELES ā That spark ignited a fire that burned through the Golden Era of West Coast...
aarisaschroeder
My name is Aaris A. Schroeder, I started off writing short books at seven-years-old out of my passion for reading as a kid. This developed into poetry at 10-years-old and journalism at 12-years-old where I became an Editor for my Middle School, High School and College Newspapers. I found my affinity for Hip Hop at 14-years-old, growing up in Georgetown, CA where our mountain high elevation gave us access to TV and radio stations from Sacramento all the way to the Bay Area in the '90s.
I received several educational and scholarly awards in English, Literature, Choir and Journalism during my Middle School and High School Career. I attended College for Journalism, Multi-Cultural Studies, Mass Communications and more recently E-Marketing.
I founded UndergroundBeatOnline in 2001 as one of the few and limited e-zines (online magazines). I have worked hard as a content creator and Editor-In-Chief along with dozen of staff members to promote underground, unsigned and independent artists and artisans of all kinds and within the realm of Hip Hop culture through the last two-plus decades.
I have freelanced for several Sacramento and Bay Area Newspapers, Magazines; including Sacramento News & Review, Midtown Monthly, Submerge Magazine, SacTown Mag, MusicReviews.com, IndiePulse.com, and online publications throughout the last 26 years and worked within my community with DowntownGrid.com (advertising/marketing) and personally organized music, art and fashion shows through UBO the last 15-years while helping over 300 artists and businesses with publicity and marketing services.
CHICAGO ā With a voice that can both soothe a weary nation and shake a stained-glass sanctuary,...
The West Coast has long been a powerhouse for Hip Hop and the latest collaboration, “Lavender Fields,”...
SACRAMENTO to SIN CITY – For over two decades, Henny Holyfield has been a vital force in...
MIAMI, FL ā Crystal Dionne is a plus-size petite model on a mission, actively building her brand...
WASHINGTON D.C. ā From captivating the camera lens to commanding the screen, Tiffany Rodriguez is a dynamic...
LOS ANGELES, CA ā With nearly twenty years of captivating appearances on runways, seasoned model Dana Rodriguez...
The Doundaboss Legacy: From Oakland Roots to South Sac Streets Kyle Hendrix is a renaissance man of...
MINNETONKA, Minn. ā Trading street battles for lyrical ones, Minnetonka-based emcee, community advocate, and educator Don Che...
SACRAMENTO, CAāUnderground Hip Hop stalwart Mic Jordan (Jordan Beasley) is back in the spotlight, dropping his deeply...
