The Doundaboss Legacy: From Oakland Roots to South Sac Streets Kyle Hendrix is a renaissance man of...
aarisaschroeder
My name is Aaris A. Schroeder, I started off writing short books at seven-years-old out of my passion for reading as a kid. This developed into poetry at 10-years-old and journalism at 12-years-old where I became an Editor for my Middle School, High School and College Newspapers. I found my affinity for Hip Hop at 14-years-old, growing up in Georgetown, CA where our mountain high elevation gave us access to TV and radio stations from Sacramento all the way to the Bay Area in the '90s.
I received several educational and scholarly awards in English, Literature, Choir and Journalism during my Middle School and High School Career. I attended College for Journalism, Multi-Cultural Studies, Mass Communications and more recently E-Marketing.
I founded UndergroundBeatOnline in 2001 as one of the few and limited e-zines (online magazines). I have worked hard as a content creator and Editor-In-Chief along with dozen of staff members to promote underground, unsigned and independent artists and artisans of all kinds and within the realm of Hip Hop culture through the last two-plus decades.
I have freelanced for several Sacramento and Bay Area Newspapers, Magazines; including Sacramento News & Review, Midtown Monthly, Submerge Magazine, SacTown Mag, MusicReviews.com, IndiePulse.com, and online publications throughout the last 26 years and worked within my community with DowntownGrid.com (advertising/marketing) and personally organized music, art and fashion shows through UBO the last 15-years while helping over 300 artists and businesses with publicity and marketing services.
MINNETONKA, Minn. — Trading street battles for lyrical ones, Minnetonka-based emcee, community advocate, and educator Don Che...
SACRAMENTO, CA—Underground Hip Hop stalwart Mic Jordan (Jordan Beasley) is back in the spotlight, dropping his deeply...
SACRAMENTO, Calif. — Long known for his microphone prowess, Sacramento Hip Hop artist Bueno is taking his...
Flash Finga Flame, CEO of G.O.A.T Boyz TV & Magazine, is a relentless force who has spent...
SACRAMENTO, Calif. — California State University, Sacramento’s University Union UNIQUE Programs is set to host a Wednesday...
In a music landscape often fixated on commercial success and fleeting trends, Paul Willis’s latest project, Hip...
Oceanside, CA—Bishop Snow is here to soundtrack your next sun-soaked joyride. The rising West Coast rapper has...
RICHMOND, Calif. – Billy Blaze will host “The Hella Dope Femcee Art Show,” a showcase celebrating women...
“Safe” is a heartfelt track from Cardi B, featuring the smooth vocals of Oakland, CA artist Kehlani....
