Pop it & lock it with Dezzy Hollow on ‘Activated’

A group of people dancing and socializing in a sunny outdoor setting, featuring a black car and palm trees in the background. — “ACTIVATED” by Dezzy Hollow music videography by InThaFunk, Jordan Verdin, Lilah and directed by InThaFunk. The song was produced by DE’LA and mixed/mastered by JRolz.

West Coast, Oceanside, CA emcee Dezzy Hollow continues to reinforce his standing as an independent West Coast powerhouse with his latest music video, “ACTIVATED.” Premiered on August 7 as a lead visual for his 2026 album, Eternal Izm, the release quickly racked up over 141,000 views, proving the appetite for his signature brand of modern bounce and classic G-Funk traditions.

The single serves as part of an ongoing video rollout leading up to the complete digital album release. Rather than dropping the audio project all at once across streaming platforms like Spotify, Dezzy Hollow has opted to premiere each track visual-first on YouTube to build anticipation for Eternal Izm.

Dezzy Hollow has built an authentic empire under his MadStrange brand, backing his movement with a dedicated digital following of over 268,000 YouTube subscribers. The Mexican and Pacific Islander artist grew up in the Mid Valley neighborhood of Oceanside, carving out a space for himself through early high school mixtapes before expanding into a regional force. Over the past decade, his catalog has bridged generational divides in Hip Hop, earning respect through organic collaborations with West Coast icons like WC, Suga Free and Baby Bash.

A group of people in casual clothing gathered outdoors near classic cars, with palm trees in the background and a clear blue sky. — “ACTIVATED” by Dezzy Hollow music videography by InThaFunk, Jordan Verdin, Lilah and directed by InThaFunk. The song was produced by DE’LA and mixed/mastered by JRolz.

The visual treatment for “ACTIVATED“ puts California Hip Hop and street culture directly in the spotlight. Rather than relying on overproduced studio sets, the music video serves as a celebration of West Coast dance history, highlighting local pop-lockers, b-boys and neighborhood gatherings. High-energy choreography matches the heavy bassline, creating an authentic visual pairing that feels rooted in community pride.

Musically, the song relies on crisp percussion and signature synth melodies to carry the rhythm. Dezzy Hollow delivers a rhythmic flow that sits inside the pocket of the beat, maintaining a balance between nostalgic West Coast Funk and current soundscapes. His delivery remains calm yet commanding as he addresses his work ethic and honors the culture that raised him.

“ACTIVATED“ delivers a sharp, culturally rich snapshot of an artist operating at full speed. By keeping his visuals connected to the street elements that built the genre, Dezzy Hollow proves once again that independent artists can preserve original Hip Hop traditions while carving out their own distinct lane. Don’t forget to check out Dezzy Hollow’s official “In Tha Funk” clothing line to support the cause!

https://youtu.be/IDQlZkAE4Jc?si=eixAzjf4bvUBJF0m“ACTIVATED” by Dezzy Hollow music videography by ThThaFunk, Jordan Verdin, Lilah and directed by InThaFunk. The song was produced by DE’LA and mixed/mastered by JRolz.