NEWS & EVENTS

12th Annual Hip Hop Congress Conference comes to Sacramento

August 23, 2026

Independent culture, education & grassroots activism take center stage August 28–30 under the banner ‘Energize. Organize. Revolutionize.’ Hip Hop Congress International Convention 2025, hosted by Atlanta, GA Hip Hop Congress…

FEATURES NEWS UNCATEGORIZED

Confirmed GTA 6 Drops In November

May 15, 2026

GTA 6 Confirms November Drop Why Must We Wait for Greatness? Yeah, we’ve all been there. You’ve got the date circled on the calendar, the “sick day” already drafted in…

EVENT NEWS LOCAL NEWS

Pop Out SZN 6: Shredding the West Coast to Empower the Next Generation

May 13, 2026

POPOUT NINE16-West Coast Tour 2026 The pavement is heating up as Pop Out Nine16, in partnership with WildLife Ent and UBO Entertainment, officially announces the launch of the SZN 6…

LOCAL NEWS NEWS

Sustainable Youth: We Trust Us Seeks Community Support

May 5, 2026

Support Youth Opportunity In Sacramento on Giving Edge SACRAMENTO, Calif. — A South Sacramento nonprofit is leveraging its roots in the local creative scene to build what it calls “sustainable…

EVENT NEWS LOCAL NEWS

Tickets Going Fast 4 “Afrobeats & Heartbreaks Festival”

May 5, 2026

Sacramento is about to get a major dose of culture and contagious energy. On Saturday, May 16, downtown’s César Chávez Plaza will transform into a vibrant celebration of sound for…

Sacramento Film Foundation and Festival Synergy Event for models and others-cover2

LOCAL NEWS NEWS

Fashion on Film: Synergy Challenge Cast and Crew Call Hits Old Sacramento

April 24, 2026

Fashion On Film Synergy Challenge SACRAMENTO, CA — The California Film Foundation is calling all local creatives to Old Sacramento this Saturday for a high-stakes fusion of style and cinema.…

LOCAL NEWS NEWS

The Torch Club: Sacramento’s Neon Heart Beats Against a Rising Tide of City Fees

April 22, 2026

SACRAMENTO, CA — The rhythmic pulse of 15th Street is facing a quiet but existential threat. For nearly nine decades, the Torch Club has served as the heartbeat of the…

NEWS

OpenAI Pulls Plug on Sora 2 Amid Shrinking User Base & High Costs

March 30, 2026

Live Concert & Pitch Contest SAN FRANCISCO — OpenAI has reportedly decided to shut down Sora 2, its high-profile AI video-generation tool, following a sharp decline in users and unsustainable…

EDITORIAL NEWS

The Great Industry Confusion: Professional Service Fees vs. “Pay-to-Play”

March 24, 2026

In the independent music world the term “Pay-to-Play” is a four-letter word. It conjures up images of shady promoters charging artists to hop on a stage or “payola” schemes where…

NEWS

Wu-Tang Mastermind & Business Pioneer Oliver “Power” Grant Passes Away at 52

February 25, 2026

Wu-Tang Member, Oliver “Power” Grant passes at 52-years-old. NEW YORK — Oliver “Power” Grant, the visionary executive producer and founding force behind the legendary Wu-Tang Clan, has passed away. He…

EDITORIAL EVENT NEWS UNCATEGORIZED

The Live Resurgence: Independent Artists are Navigating the New Festival Era

February 18, 2026

Visit UBO ENT for all of our PR and Marketing Services + Campaigns! http://www.uboent.com SACRAMENTO, CA — The global music industry is witnessing a historic pivot toward live experiences. As…

EVENT NEWS

Finding Kels Wows Crowd with NBA Lakers National Anthem Performance

December 1, 2025

Rising star KELS, known for her unique blend of jazz, pop, and soul, took the court to deliver a powerful rendition of the National Anthem for the Los Angeles Lakers.…

COLUMN NEWS

’80s & ’90s: Hustle & Grit Over Talent

November 24, 2025

‘The B.E.A.T. Method’ by Kamal Jabbar The biggest lie in the music business is: “A good song sells itself.” In reality, good music often dies unheard without the right infrastructure…

NEWS

🎧 The Soul vs. The Code

October 24, 2025

AI’s answer to Bay Area Legends, E-40 and Too Short. In the Bay Area, Artists Fight Back Against AI ‘Slop’ The Bay Area—the global epicenter of technological innovation—is now the…

EVENT NEWS

Sac State’s ‘nooner concert’ with Mr. Hooper

October 1, 2025

SACRAMENTO, Calif. — California State University, Sacramento’s University Union UNIQUE Programs is set to host a Wednesday Nooner concert featuring Sacramento’s own Mr. Hooper. The free event, open to both…

EVENT NEWS

Marvaless to Headline Richmond’s ‘Hella Dope Femcee Art Show’

September 23, 2025

RICHMOND, Calif. – Billy Blaze will host “The Hella Dope Femcee Art Show,” a showcase celebrating women in hip-hop, on Sept. 27. The event will feature a headline performance by…

NEWS

Sacramento’s Punk Rock King Of Trash Dies

September 15, 2025

Contributed by Tim FosterMusician & Executive Director at CapitolWeekly.net I am joining the chorus to mourn the passing of Charles Adrian Thomas, AKA Ground Chuck, Sunday, Sept 14, 2025. Chuck…

EVENT NEWS

Legend Has It to Host “Hometown Heroes” Listening Party ⏺️

September 11, 2025

Legend Has It, a Hi-Fi listening lounge in Downtown Sacramento, is hosting a listening party on Sunday, September 21, for producer Andrew Lozano’s new album, “Hometown Heroes.” The event kicks…

NEWS

Aesop Fables: A Living Legend, Dies at 49

August 28, 2025

CALIFORNIA — Derrick Mcelroy, the acclaimed Hip Hop artist, chef and podcaster known as Aesop Fables of the pioneering California Hip Hop crew The Living Legends, passed away Monday morning,…

Boutique/Biz Review NEWS Product Reviews

Love Supplies: A Sacramento Entrepreneur’s Vision for Fashion

August 26, 2025

SACRAMENTO, Calif. — In April 2025, Sacramento-based fashion curator Danielle Marquez launched her online boutique, Love Supplies, as a bold new empire rooted in self-expression, providing trendy apparel and everyday…

EVENT NEWS

Sactoe’s Tip Vicious to open for Thee Rapscallions at Old I.

August 11, 2025

SACRAMENTO, Calif. — On Friday, August 15th, the historic Old Ironsides will become a stage for lyrical mastery and hip-hop chaos as Thee Rapscallions headline a night of music. The…

NEWS

Social Media: Your Music PR Tool

July 25, 2025

Why Social Media Is a PR Tool & Not Just a Place to Post: A Guide for Musical Talent For musical artists like you, social media platforms often feel like…

NEWS

The day I met Ozzy Osbourne

July 22, 2025

By Martin AnayaContributing Writer / CA Film FoundationWhen I was a young man, just out of high school, I had the occasion to meet Ozzy Ozbourne while working at a…

NEWS

Bakersfield’s funk favorites, Mind Body & Soul members, seek aid after eviction

July 2, 2025

Mind Body & Soul’s Dr. Funk & Power face eviction after 25 years

FEATURES NEWS

‘Sounds Like My Life:’ San Francisco Hip Hop brotherhood defined by Bored Stiff

June 22, 2025

For over three decades, the brotherhood of Bored Stiff has navigated hip-hop’s struggles and triumphs. Rising from San Francisco’s streets in 1992, their journey from cipher circles to survival forged…

EVENT NEWS LOCAL NEWS NEWS

Bored Stiff “Sounds Like My Life” Documentary

June 20, 2025

The “Sounds Like My Life” documentary is coming to Sacramento, CA and the tickets are selling out fast. The showing is on June 25th at city’s go-to spot The Tower…

2-22 @barrelprooflounge “The Live Effect” Black Book Social Come mix and mingle with like minds who share a love for the art. We’ll have Black Books on deck to pass around to your peers. Have them tag, throw-u

EVENT NEWS

The Live Effect Cypher – Sign Ups Open!

May 29, 2025

“The Live Effect” Black Book Social 📓✍️ Come mix and mingle with like minds who share a love for the art. We’ll have Black Books 📓 on deck to pass…

TriannaFeruza&TheHeavyHitters-TheCrepePlace

EVENT NEWS

Trianna Feruza & The Heavy Hitters At The Crepe Place

May 29, 2025

If you’re in town Trianna Feruza & The Heavy Hitters will be performing live JUNE 7th at @thecrepeplace in Santa Cruz, CA. They’ll be playing tracks off their new album…

EVENT NEWS

Rancho Cordova Welcomes Fat Elephant Records

December 6, 2024

Grand Opening Performances By: Linden Wood, AxUnderground & TIP ViciousBy Aaris A. SchroederEditor-In-Chief Rancho Cordova, California, a suburb of Sacramento, has a new record store called Fat Elephant Records, located…

NEWS

Music Publishing and Distribution

November 26, 2024

It is important to follow the correct path when creating music you want to perform and have played on the radio, accepting music licensing and other crucial royalty options. Count…

NEWS

Midtown Sacramento has a New Music Studio: Impact Audio

November 11, 2024

By Aaris A. SchroederEditor-In-Chief Impact Audio is a new studio in downtown Sacramento has the latest in sound design and located in the heart of midtown at 1714 28th Street.…

NEWS

A Look At Mozzy

November 11, 2024

For rap fans in the late 2010’s, the name Mozzy struck a chord with his initial catapult into the mainstream. A week wouldn’t go by without hearing about Mozzy’s music…

NEWS

Empowering Young Artists: Chalk It Up Festival 2024

September 17, 2024

By Mitch Barber SACRAMENTO, CA (UBO MAG) – Chalk It Up! has been taking place since 1991. These days it happens at Fremont Park, on the border of downtown and…

EVENT NEWS

The Dope Show – Stoner Movie Showcase Feb 23

February 16, 2023

Mainstage Dispensary & Exhale Smoke Shop are presenting “The Dope Show” live Thursday, February 23rd at the Crest Theatre for a double feature of cannabis cult classic stoner movies. This…

EVENT NEWS

Camilla Covington To Grace Opus Open Mic Feb ’23

January 29, 2023

Sunday, February 12th #OOM is excited to celebrate the musical talent of Camilla Covington of Sacramento, CA. With dreamy vocalizations laid over impressive musical arrangements, it is easy to lose…

NEWS

AS SEEN IN VARIETY: Rami Even-Esh Remembers Friend Gangsta Boo

January 8, 2023

Lola Chantrelle Mitchell, famously known amongst the Hip Hop world as Gangsta Boo passed away on Sun, Jan 1, 2023

EVENT NEWS

All Aboard: A Bronx Hip Hop Tale

December 28, 2022

First, we are taking a stop at The Hip Hop Museum. Now picture walking through the double doors and magically living the Hip Hop Experience from the birth to the…

NEWS

Too $hort ‘Gettin’ It’: Oakland’s Mayor Honors Rapper With His Own Street

December 11, 2022

Foothill Blvd between High Street and 47th Avenue is considered the heart of East Oakland and today, Oakland’s Mayor, Libby Schaaf has named this stretch of Foothill Blvd. “Too $hort…

EVENT NEWS

Slap Frost 7 Tour Slides Thru Sac

November 18, 2022

By Aaris A. SchroederEditor-In-ChiefThe Founders of The 7th Annual Slap Frost Tour are slated to perform Friday, November 18 at The Colony at 3512 Stockton Blvd in Sacramento, California which…

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NEWS

‘Graf Headz: A Graffiti Documentary’ For The Culture

June 4, 2021

“Graf Headz: A Graffiti Documentary” Produced by long-time friends Mike Dixon; known for his 2009 film, “Think Twice Little Gangsta” and Host, J-Crush, a Hip Hop Journalist and Documentarian seen…

NEWS Opinion UNCATEGORIZED

Hawaiiʻs Mauna Kea Under Threat from NASA & University of Hawaii, Thanks to Governmental Support

November 20, 2019

The telescopes on Mauna Kea are some of the world’s biggest telescopes, helping mankind to learn more about the depths and mysteries of space and the thousands of galaxies within…

EDITORIAL NEWS UNCATEGORIZED

UBO Consulting Opportunities

November 9, 2019

UBOMAG has been around since ʻ01 and our boutique consulting service business began in ʻ07, working with many artists all over the West Coast and beyond.

Historical Pieces NEWS UNCATEGORIZED

Toni Morrison: A ʻBelovedʻ Author Has Left Her Legacy through ʻThe Pieces I Amʻ

August 6, 2019

She redefined how to write modern American literature and as a writer myself, it was extremely intriguing and I continued to read more books by Toni Morrison. She was no…

reciting poetry at ubohammerjammers bdayparty

INTERVIEWS NEWS UNCATEGORIZED

Va-Mo Radio Interviews UBO MAG Founder & Editor-In-Chief, Aaris A. Schroeder

January 28, 2019

UBO MAGʻs own Aaris A. Schroeder; thatʻs me if you didnʻt catch on thus far, has recently been interviewed for an online radio show called “Va-Mo Radio” by one of…