The pavement is heating up as Pop Out Nine16, in partnership with WildLife Ent and UBO Entertainment,...
aarisaschroeder
My name is Aaris A. Schroeder, I started off writing short books at seven-years-old out of my passion for reading as a kid. This developed into poetry at 10-years-old and journalism at 12-years-old where I became an Editor for my Middle School, High School and College Newspapers. I found my affinity for Hip Hop at 14-years-old, growing up in Georgetown, CA where our mountain high elevation gave us access to TV and radio stations from Sacramento all the way to the Bay Area in the '90s.
I received several educational and scholarly awards in English, Literature, Choir and Journalism during my Middle School and High School Career. I attended College for Journalism, Multi-Cultural Studies, Mass Communications and more recently E-Marketing.
I founded UndergroundBeatOnline in 2001 as one of the few and limited e-zines (online magazines). I have worked hard as a content creator and Editor-In-Chief along with dozen of staff members to promote underground, unsigned and independent artists and artisans of all kinds and within the realm of Hip Hop culture through the last two-plus decades.
I have freelanced for several Sacramento and Bay Area Newspapers, Magazines; including Sacramento News & Review, Midtown Monthly, Submerge Magazine, SacTown Mag, MusicReviews.com, IndiePulse.com, and online publications throughout the last 26 years and worked within my community with DowntownGrid.com (advertising/marketing) and personally organized music, art and fashion shows through UBO the last 15-years while helping over 300 artists and businesses with publicity and marketing services.
SACRAMENTO, Calif. — A South Sacramento nonprofit is leveraging its roots in the local creative scene to...
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SAN FRANCISCO — OpenAI has reportedly decided to shut down Sora 2, its high-profile AI video-generation tool,...
OAKLAND, CA — In the heart of the Town, where the rumble of the BART meets the...
In the independent music world the term “Pay-to-Play” is a four-letter word. It conjures up images of...
EDITOR’S NOTE: A JOURNEY DOCUMENTED “I first sat down to write J. De Ross’ biography in 2021...
NEW YORK — Oliver “Power” Grant, the visionary executive producer and founding force behind the legendary Wu-Tang...
SACRAMENTO, CA — The global music industry is witnessing a historic pivot toward live experiences. As major...
