SACRAMENTO, CA — The global music industry is witnessing a historic pivot toward live experiences. As major...
aarisaschroeder
My name is Aaris A. Schroeder, I started off writing short books at seven-years-old out of my passion for reading as a kid. This developed into poetry at 10-years-old and journalism at 12-years-old where I became an Editor for my Middle School, High School and College Newspapers. I found my affinity for Hip Hop at 14-years-old, growing up in Georgetown, CA where our mountain high elevation gave us access to TV and radio stations from Sacramento all the way to the Bay Area in the '90s.
I received several educational and scholarly awards in English, Literature, Choir and Journalism during my Middle School and High School Career. I attended College for Journalism, Multi-Cultural Studies, Mass Communications and more recently E-Marketing.
I founded UndergroundBeatOnline in 2001 as one of the few and limited e-zines (online magazines). I have worked hard as a content creator and Editor-In-Chief along with dozen of staff members to promote underground, unsigned and independent artists and artisans of all kinds and within the realm of Hip Hop culture through the last two-plus decades.
I have freelanced for several Sacramento and Bay Area Newspapers, Magazines; including Sacramento News & Review, Midtown Monthly, Submerge Magazine, SacTown Mag, MusicReviews.com, IndiePulse.com, and online publications throughout the last 26 years and worked within my community with DowntownGrid.com (advertising/marketing) and personally organized music, art and fashion shows through UBO the last 15-years while helping over 300 artists and businesses with publicity and marketing services.
VACAVILLE, Calif. — In an era of mass-produced beauty, Cinzia Accardi is stripping skincare back to its...
EUREKA, CA — When the murky, fog-drenched landscape of the North Coast, where the redwoods meet the...
SAN JOSE, CA — In the heart of Downtown San Jose’s Paseo de San Antonio, the smell...
DALLAS, TX — In the heart of Texas, a scientist is proving that the future of global...
Since 2007, UBO MAG has tracked the movements and music of Humboldt County’s finest underground exports, the...
High-End Clouds on a Budget SACRAMENTO — The “Luxe Standard“ is more than just a brand name;...
In an industry that often demands artists pick a single lane, Faith Luster, who currently has her...
LOS ANGELES — That spark ignited a fire that burned through the Golden Era of West Coast...
CHICAGO — With a voice that can both soothe a weary nation and shake a stained-glass sanctuary,...
